What you’ll discover: the numbers, the tech, and the quirks shaping virtual tours across the UK
Rapid adoption metrics – the data behind the hype According to a June 2024 report from the British Museum’s Digital Strategy Office, online visitation to virtual exhibitions grew from 1.2 million in 2020 to 4.9 million in 2023 – a 308% jump in just three years. Smaller venues aren’t lagging; a...
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