Do you delete loads of marketing emails in your own inbox? Of course. Does that discourage you from sending emails to your followers? Think again. Automating the right email content to reach your prospects at key inflection points in their buyer’s journey pays significant dividends. Email marketing is the primary engine of acquiring customers. Why? […]
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Direct response marketing is a marketing tactic that triggers a response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and show potential customers why you’re their best option. Customers love this, as they are offered the opportunity to respond, such as signing up for email […]
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What’s an effective way to market to an entirely new bunch of potential customers so you aren’t wasting precious resources on blitz marketing? The two questions you may want to ask yourself are: Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with […]
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What are responsive websites? They change the visitor experience based on the viewing platform of the visitor (computer monitor, tablet or smartphone). Text and images change from a full layout to a single column. Nonessential images are hidden so they don’t detract from the more important data on the site’s smaller display. Having your website […]
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Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from rock stars here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, […]
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Educate them about what, you may be thinking? Well, consider this. Many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]
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Are you suffering with creativity block when you’re trying to produce social media posts? Social media marketing isn’t usually a core competence or favorite hobby for busy business owners. Here are 6 post ideas to trigger more engagement with your target audience. 1. Case Studies Selling is telling. The best kind of telling is examples […]
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