Direct response marketing is a marketing tactic that triggers a response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and show potential customers why you’re their best option. Customers love this, as they are offered the opportunity to respond, such as signing up for email […]
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Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from rock stars here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, […]
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Do you delete loads of marketing emails in your own inbox? Of course. Does that discourage you from sending emails to your followers? Think again. Automating the right email content to reach your prospects at key inflection points in their buyer’s journey pays significant dividends. Email marketing is the primary engine of acquiring customers. Why? […]
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Are you suffering with creativity block when you’re trying to produce social media posts? Social media marketing isn’t usually a core competence or favorite hobby for busy business owners. Here are 6 post ideas to trigger more engagement with your target audience. 1. Case Studies Selling is telling. The best kind of telling is examples […]
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