Direct response marketing is a marketing tactic that triggers a response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and show potential customers why you’re their best option. Customers love this, as they are offered the opportunity to respond, such as signing up for email […]
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What are responsive websites? They change the visitor experience based on the viewing platform of the visitor (computer monitor, tablet or smartphone). Text and images change from a full layout to a single column. Nonessential images are hidden so they don’t detract from the more important data on the site’s smaller display. Having your website […]
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Do you delete loads of marketing emails in your own inbox? Of course. Does that discourage you from sending emails to your followers? Think again. Automating the right email content to reach your prospects at key inflection points in their buyer’s journey pays significant dividends. Email marketing is the primary engine of acquiring customers. Why? […]
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