Blog
Marketing Emails That Convert Leads To Buyers
Do you delete loads of marketing emails in your own inbox? Of course. Does that discourage you from sending emails to your followers? Think again. Automating the right email content to reach your prospects at key inflection points in their buyer’s journey pays significant dividends. Email marketing is the primary engine of acquiring customers. Why? […]
Read More
Direct Response or Bust!
Direct response marketing is a marketing tactic that triggers a response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and show potential customers why you’re their best option. Customers love this, as they are offered the opportunity to respond, such as signing up for email […]
Read More
Alliances To Maximize Resources
What’s an effective way to market to an entirely new bunch of potential customers so you aren’t wasting precious resources on blitz marketing? The two questions you may want to ask yourself are: Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with […]
Read More
Advantages of Responsive Web Design
What are responsive websites? They change the visitor experience based on the viewing platform of the visitor (computer monitor, tablet or smartphone). Text and images change from a full layout to a single column. Nonessential images are hidden so they don’t detract from the more important data on the site’s smaller display. Having your website […]
Read More
Rock Star Marketing Tips
Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from rock stars here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, […]
Read More
Educate Your Customers
Educate them about what, you may be thinking? Well, consider this. Many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]
Read More
6 Social Media Content Starters
Are you suffering with creativity block when you’re trying to produce social media posts? Social media marketing isn’t usually a core competence or favorite hobby for busy business owners. Here are 6 post ideas to trigger more engagement with your target audience. 1. Case Studies Selling is telling. The best kind of telling is examples […]
Read MoreMother your children are like birds
Verse 1 For as long as I can remember, The windows always glowed for me, In the room filled with quiet spring, And embroidered towels on the wall. In that sacred, peaceful chamber, A child’s heart would read and know Shevchenko’s kind and watchful eyes, And golden patterns in a row. Chorus Mother, your children […]
Read More